Did you know that this month is plastic free July?
Sustainability is a subject so close to our hearts here at FM. Last year I decided to completely re-brand the products. We were originally a high end price point and this didn’t sit comfortably with me at all on many levels. I wanted our superior quality, ethically sourced and Soil Association approved ingredients to be much more available and was very aware of the cost of packaging too – none of it at all necessary to the actual performance of the products themselves and yet all draining precious global resources as well as incurring costs.
It was a pretty easy decision to remove all superfluous packaging, simplify the branding and pass on the cost savings. Not only good news for our customers but great news for the planet too. It’s such an important part of the brand. For me it really is all about what’s inside (the jar) that matters!
You can learn more about our ethos and provenance on the link below. We are plastic free, chemical free, synthetic free, fair-trade, recyclable. No chemicals are used on our manufacturing site whatsoever, crucial when it comes to preserving our rural waterways and aquatic life – all about what matters.